When you enlist the services of a senior living marketing agency, you may expect customized branding materials. However, the reality often falls short—what you receive is essentially recycled designs.
Why does this happen? Because it’s convenient for them. Senior living marketing agencies have been employing this practice for years, reaping rewards along the way.
Fortunately, there’s a superior alternative for senior living branding: our brand-on-demand technology, SMARTbrand.
Unveiling SMARTbrand: Revolutionizing Senior Living Branding
Before delving into SMARTbrand, let’s revisit the fundamentals of design, copy, and collateral longevity—and the associated challenges in the realm of senior living.
Senior Living Design Constraints
Regardless of the marketing project—be it brochures, rack cards, or invitations—design limitations are inherent. Placement options for images, headlines, and copy are restricted, along with considerations like font choices, crucial for readability among older audiences. Moreover, reliance on generic stock images is ubiquitous.
Standardized Marketing Messages
Describing senior living services and amenities is constrained by a finite vocabulary. While customization is possible, the essence remains unchanged. Conducting a competitive analysis reveals the homogeneity in both appearance and messaging across senior living collateral.
Ephemeral Collateral Lifespan
Most senior living collateral has a short shelf life, especially event-related materials and direct mail. A brand-on-demand solution becomes essential for these products.
Enter SMARTbrand: Empowering Senior Living Operators
Imagine harnessing your accumulated marketing content to build a personalized library, accessible to your teams without agency involvement.
With SMARTbrand, users can select projects, customize elements from an approved gallery, and instantly preview proofs. This versatile platform extends beyond print materials, enabling the creation of digital assets like email banners and social media posts.
In essence, SMARTbrand revolutionizes senior living branding, providing operators with unprecedented control and efficiency.
