Launching a patient referral program can significantly boost your assisted living facility’s visibility and occupancy rate. By encouraging current residents and patients to refer friends and family members, you tap into a valuable source of potential new move-ins. Here’s how to set up and execute a successful patient referral program:
Offer Tempting Incentives
Entice your residents to refer others by offering appealing incentives. Consider discounts on their monthly bills or gift cards to local restaurants as rewards for successful referrals. By providing tangible benefits, you motivate residents to actively participate in the referral process.
Simplify the Referral Process
Make it effortless for current patients to refer their loved ones. Equip them with referral cards, social media sharing links, or a straightforward online form created with user-friendly tools like Jotform. Streamlining the referral process encourages more referrals and increases the likelihood of conversions.
Ensure Prompt Follow-Up
Once a referral is made, promptly follow up with the referred individual. Ensure they receive all necessary information about your assisted living facility, addressing any questions or concerns they may have. Utilize tools like PatientPop to efficiently manage referrals and maintain professional follow-up procedures.
Real-Life Success Story: Belmont Village Senior Living
Belmont Village Senior Living, a renowned group of assisted living facilities across the United States, implemented a patient referral program with remarkable results. They offered a $500 credit towards a resident’s monthly bill for each successful referral resulting in a move-in. This initiative led to a notable increase in new move-ins and a higher occupancy rate, demonstrating the effectiveness of a well-executed referral program.
By launching a patient referral program tailored to your assisted living facility’s needs, you can harness the power of word-of-mouth marketing to attract new residents and enhance occupancy rates effectively.
