Client Profile:

Meet Judson Smart Living, an esteemed assisted living and senior care facility nestled in the heart of Ohio. They’re committed to providing seniors with a safe, vibrant, and connected living environment, where residents can thrive in their golden years.

The Challenge:

Judson Smart Living reached out to us for assistance with their Google Ads campaign. Upon auditing their account, we uncovered several critical issues that needed immediate attention:

1. Account Organization: The account’s structure and hierarchy were disorganized, hindering campaign efficiency.

2. Ad Disapprovals: Ongoing ad disapprovals were affecting ad delivery and budget consistency.

3. Conversion Tracking: Conversion tracking wasn’t functioning correctly, making it challenging to measure campaign success.

4. Cost-Per-Lead: The cost-per-lead was significantly higher than the set target, impacting the budget’s effectiveness.

5. Audience Targeting: The audience targeting strategy needed refinement for better lead quality.

6. Strategic Oversight: Overall, there was a lack of direction and strategic oversight, resulting in an underutilized account.

The Senior Living Marketing Challenge:

Marketing for senior living can be a complex endeavor. It’s a competitive industry, and lead aggregators like A Place for Mom often act as intermediaries, driving up the cost-per-click. Moreover, advertising around sensitive subjects like senior health and housing comes with its own set of challenges due to Google’s restrictions.

Our Solutions:

We embarked on a comprehensive strategy to overcome these challenges and deliver consistent, cost-effective results for Judson Smart Living.

How We Addressed the Problems:

1. Account Overhaul: We rebuilt the entire account from the ground up, introducing new search campaigns across core and niche keywords.

2. Audience Enhancement: We fine-tuned audience targeting and developed fresh creative assets to enhance focus.

3. Redesigned Website: We launched a brand-new website for Judson Smart Living in 2021, improving lead generation and acquisition.

The Results:

The impact was immediate, and Judson Smart Living began to witness remarkable improvements:

• A notable 16% increase in leads indicated a surge in interest and inquiries.
• An impressive 22% increase in tours demonstrated heightened engagement.
• The ultimate success was a 40% increase in move-ins, underlining the effectiveness of the revamped campaign.

We also implemented robust tracking mechanisms, enabling us to trace leads from ad clicks and impressions all the way to resident move-ins.

Conclusion:

If you’re seeking to take control of your lead generation, reduce resident acquisition costs, and elevate your assisted living facility’s success, we invite you to reach out to us today. Together, we can craft a tailored strategy to meet your unique needs and drive exceptional results for Judson Smart Living.