Thanksgiving is a prime opportunity to elevate your community’s marketing efforts! The festive ambiance, coupled with special gatherings and family visits, creates a vibrant atmosphere conducive to showcasing your community. It’s also a time when families, noticing changes, become intrigued about senior living options. With strategic planning, every community can boost inquiries and tours. Here are some innovative ideas:
Pie Pleasure:
What better way to evoke Thanksgiving spirit than with homemade pies? Offer a convenient pie drop-off or pick-up service for busy professionals, prospects, and families. Create an order form, either online or on paper, featuring a variety of pie choices. On the day before Thanksgiving, deliver the pies or arrange pick-ups at your community. Brand the pie boxes with your community’s information and logo for a creative follow-up opportunity with leads and referral sources.
Heartfelt Hospitality:
Reach out to seniors who may be alone on Thanksgiving by collaborating with local elder care professionals and organizations. Invite nominated seniors to your holiday dinner, providing them with a warm and inclusive experience. This gesture not only fosters goodwill but also strengthens relationships with referral partners.
Dash & Dine:
Extend your community’s hospitality by preparing meals for those unable to attend Thanksgiving dinner. Offer pick-up options or deliver meals to homes or rehabilitation facilities. This thoughtful gesture helps reconnect with prospects and past visitors while bringing comfort to residents in hospitals or skilled nursing facilities.
Weekend Welcomes:
Capitalize on the high tour volume during Thanksgiving weekend by hosting open houses. Make it convenient for families to drop by after their holiday shopping spree. Offer holiday-themed treats, engaging activities, and perhaps even wrapping services to entice weary shoppers. Consider hosting a boutique craft event featuring unique gifts, and don’t forget to provide a memorable takeaway, like a “leftovers” recipe.
Gratitude Greetings:
Stand out from the December holiday card rush by sending Thanksgiving cards. Express gratitude to prospects, families, staff, and referral sources, showcasing your thoughtfulness in a less saturated season.
Honouring Heroes:
Take the opportunity to appreciate local first responders and healthcare professionals who serve tirelessly during the holidays. Extend invitations for a special dinner, dessert, or gift basket to show appreciation for their dedication. Additionally, visit emergency rooms and urgent care centers to connect with community contacts who can identify seniors in need of support.
Thank you to all who are committed to serving seniors during this special time!
